Looking into the eyes of your customer

Having you ever wondered what someone is thinking when they are talking to you and looking at something else very often. I am often distracted by someone I am talking to that is looking elsewhere. I too have caught myself gazing off while describing the scope of the job only to realize later that I may have lost a sale due to lack of eye contact

Eye contact is a marketing tool. In the world of sales engaging your customer is your #1 priority. You can increase your wins by looking at your customers. You are the expert and they are looking to you for the answers. Winning a job starts with trust.

When it comes to renovating a job...the idea of tearing out and reinstalling a floor can be daunting for some customers. They need to know they can trust you under any circumstance. Whether the job goes southbound or whether it is a great success.

When the job is finished we want our customers to be satisfied. So get out there and sell....and be sure to keep an eye on your customers.